Lexol Leather Conditoner

I recently bought 2 pairs of Bruno Magli shoes @ $450/pair. I've never owned such expensive shoes before, so I decided I had better take care of them. In addition to a good shoe shine kit, I bought Lexol leather cleaner and this Lexol leather conditioner. I started by polishing the shoes and buffing them until they had a nice shine. Then I waited one day and applied the conditioner. I skipped the cleaning step, as I had never worn the shoes and they were spotless. After I applied the conditioner, the shoes looked dull and lifeless - all of the benefit of the shine and buff were gone. I buffed the shoes again with a clean cloth, but was unable to restore the shine. The leather might be well conditioned, but it sure doesn't look any better. Next time I will reverse the process: condition on day 1, shine and buff the following day, and see if this helps.